A healthcare branding agency for MedTech and life sciences

Your brand has to earn the trust of clinicians, patients and buyers, often before they have seen the product. At Gosling, we build healthcare brands that are clear, credible and ready for every channel your teams use.

Brands built on evidence

We start with your evidence, your market and the people you need to reach. From there, we find one clear idea that your brand can stand behind, and we test it against the claims you are able to make. The result is a brand that feels confident without overpromising.

What we create

Brand strategy, positioning and messaging
Visual identity, brand architecture and guidelines for products, portfolios and franchises
Campaign platforms and brand roll-out across sales, congress and digital materials

Products, portfolios and organisations

We work at every level of a healthcare brand. That might be a single device, a portfolio that needs a consistent look, or an organisation bringing teams together under one identity after a merger. Each brand is built so your teams can use it with confidence long after launch.

Our work

A campaign identity grounded in a decade of evidence

Uniting compassionate care under one identity

The art of gripping creative

Explore more of our case studies

Frequently asked questions

What does a healthcare branding agency do?

A healthcare branding agency helps medical and health organisations define who they are, what they stand for and how they look and sound. We turn that into a brand identity, guidelines and campaign materials that work for healthcare professionals, patients and buyers.

Can you work with our existing brand guidelines?

Yes. Many of our clients have global guidelines. We work within them to create local or product-level materials, and we can also help evolve guidelines where they no longer meet your needs.

Do you brand individual products as well as companies?

Yes. We create product, portfolio and franchise brands, as well as corporate and organisational identities.

Explore our services

All our services

Healthcare marketing and communications

MedTech marketing and launches

3D medical animation

Annual and ESG reports

Get connected

We believe creativity drives meaningful change. Let's work together to create impact that lasts.

ESG commitments

Discover how we are striving to provide a better future for the environment.